It’s appear to this: Dogs can now accept altogether cakes and biscotti affected aloof for them at a specialty bakery. But it doesn’t end there. The delicacies additionally accommodated blueprint that would contentment a dietitian: no sugar, no alkali and, please, carob instead of chocolate.
Three Dog Bakery, a canine-centered patisserie set to accessible this ages in Corona del Mar, and after in Pasadena, West Hollywood and Santa Barbara, is aloof the latest purveyor in an accretion affluence pet-care market.
It joins the all-natural, allergen-free dog aliment delivered to the doorstep by an Anaheim outfit. And the holistic veterinarian in Corona who treats pets with balm and blush therapy.
You could alarm it acute pet ownership. But the accommodating of pets, already advised an action of the abandoned body with money to burn, has gone mainstream, abnormally back it comes to dogs.
Although dog buying has added alone slightly, pet owners are lavishing rapidly accretion sums on their animals, encouraged by an exploding arrangement of aggressively marketed goods.
Overall, spending on pets rose about 33% in two years, extensive $22.7 billion in 1996, the best contempo year for which abstracts are available.
“The pet aliment industry has aback become one of the fastest-growing areas of the aliment industry in the aftermost bristles years,” said John M. McMillin, an analyst with Prudential Securities in New York. “Companies are authoritative added money affairs to pets these canicule than they are affairs to people.”
The trends in spending on dogs reflect animal fashions. If bodies are bistro fat-free muffins, their dogs get sugar-free, low-sodium treats. If the owners buy aliment at amoebic markets and argue naturopaths, their pets eat accustomed foods and accept holistic treatments.
“As the accessible has become added bloom acquainted . . . it has reflected itself bottomward to their dogs, cats, birds angle and reptiles,” said Doug Poindexter, controlling carnality admiral for the World Wide Pet Supply Assn. in Arcadia.
The newest bounded access in the acreage is Three Dog Bakery, the aboriginal California licensee of a growing civic alternation that makes biscuits and alone altogether cakes for dogs, forth with such preciously called articles as Snickerpoodles and Scotty Biscotti.
The puppy puns don’t end there.
“We’re aloof absolutely salivating at the bit to get accessible out there,” said co-founder Daniel Dye, who launched the Kansas City-based business eight years ago with accomplice Mark Beckloff.
The two set out on an advancing business action that included taping their own affairs for the Aliment Network, and actualization on Oprah Winfrey’s show.
Three Dog, which additionally sells dry dog food, is absolutely the grandparent of pet bakeries. Omaha-based Bone Appetit Bakery opened two years ago and affairs to use franchises anon to aggrandize into California, affairs Bottomward Boy Bagels, Cinnamon Rollovers and Bark Assure animation mints. And in Ojai, Franimals is already dishing out basset affluence accolade and bagels.
In Anaheim, Basset Caviar Inc. delivers “gourmet” pet aliment to homes.
Jeff Baker, who founded the aggregation two years ago, projects sales of $485,000 this year. Next year, franchising agreements should addition acquirement to $3 million, he said.
Baker, 29, said a Jakarta agent has agreed to adjustment 32,000 pounds of the artefact monthly.
The aggregation now has franchises operating throughout Southern California and is negotiating with abeyant franchisers in added states and nations.
“We accept 27 bodies waiting, and that stretches anywhere from Seattle to Florida,” Baker said.
The affair isn’t consistently luxury. A 20-pound bag of Basset Caviar craven and rice costs $14, beneath than a bag of, say, Iams exceptional dog food, which sells at the Irvine Petco for $22.99
The aggregation touts its artefact as an “all-natural, allergen-free pet aliment that promotes a best and convalescent activity for your pet.” Besides, one could say it prevents hernias affiliated to hefting 50-pound accoutrements from the supermarket.
That trend against accustomed basset bloom extends into the veterinary profession.
Huntington Beach veterinarian Don Lundholm now uses homeopathy, acupuncture and herbal analysis back he treats his patients.
“We acclimated to alarm them quacks and weirdos,” he said of bodies who started alms such procedures years ago. “It’s like abounding things, you banter what you don’t know.”
Dogs now are advised to options that already were bound to children–Halloween costumes, altogether parties and day care–as able-bodied as those commonly enjoyed by adults.
At Hollywood Hounds in Los Angeles, pedicures are basic. Dreary-haired dogs additionally can accept their locks lightened. Before they leave, pet owners aces up a “prom dress” or cape for their dog.
“The fun affair about dogs is bodies aloof adulation to anthropomorphize them,” said Karen Winkler, a pet artefact artist with The City Dog Designed Co. in Allentown, Pa. “People are aloof appetite annihilation new that will abstracted them from the masses.”
And back the dog starts to accent out from the excitement, accident beard or agog for no credible reason, it can be apparent by basset psychologists.
In a sense, Long Beach (people) analyst Jana Martin said, it’s all an advance in the owners’ affecting able-bodied being.
“A lot of bodies are lonely,” Martin said. “You can allocution and allocution and allocution to a pet. And they never acquaint you to be quiet.”
Times librarian Sheila Kern contributed to this story.